Meet Our Executive Leadership

Our founders have each worked within the Data Ecosystem for over 20 years and, for many of those years, on the same projects. We consider ourselves data experts. We have a vision of providing a cloud eco-system of data capabilities that collectively make a Modern Analytics Platform. Our Associates’ talents helps us provide industry-leading advice and value to our clients


Chris Tabb
Chief Commercial officer
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Chris started his career in the Business Intelligence/Analytics domain 25 years ago. Beginning at Cognos in the 90’s working in the back office before becoming an expert in all their products, and leaving to become an independent BI consultant in 1998.
Chris has followed the evolution of the analytics industry, working hands-on with all the technologies in the ecosystems: – Databases, ETL/ELT, BI/OLAP /Visualisation Tools, Big Data Technologies, Infrastructure On premises / Cloud across many vendors, some old some new.
More recently Chris has been working at a more strategic level providing Technical Roadmap, Vendor Selection, Migration Strategies, Data Management, Data & Application Architecture, but still likes to keep hands on with products in the Data Eco System.

Ian Chotakoo​
Chief Operational officer
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Ian has worked in the IT industry for over 20 years. Sectors cover retail, financial services, banking, regulation, payments, manufacturing, logistics, defence and consulting including FTSE-100 corporates.
Ian has worked on programmes of varying scales, in multiple roles across many technologies.  
This has enabled an understanding of the full development lifecycle, leadership, complex delivery and commercial awareness in order to influence and ensure successful business outcomes.
Experienced in enterprise and solution architecture, development and delivery, data, change, vendor and stakeholder management.

Chris Edge​
Chief Technology officer
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Chris has worked in the Business Intelligence/ Analytics domain for over 25 years or so. Prior to this, Chris worked in back-office supportive roles in Networks, Infrastructure and Data and ISO/BS standards (prior to the BI revolution).
Chris has been instrumental in setting up “greenfield” sites for Analytics, incorporating Database, ETL and Reporting technologies over the last two decades, creating true conformed data-warehouses iteratively over a number of years for clients.
Experienced in all aspects of analytics delivery success, and having successfully delivered many Datawarehouse systems in various sectors and areas of businesses.